MARCELO A. TAFOYA SR. – RESUME – COMPACT

Marcelo A. Tafoya

Austin, Texas | 512-373-5064 | marceloatafoya@gmail.com

With over 20 years of experience in marketing strategy, leadership, sales, growth, branding, digital, and analytics, I am a seasoned marketing leader and consultant who helps clients achieve their business goals and optimize their performance.

As the Sr. Managing Director at a marketing consulting firm, I lead sales efforts and prioritize program building, increasing the client base. I also direct all strategic marketing, new customer acquisition and retention, development, and business operations, delivering success through growth leadership. Moreover, I oversee all data science and analytics, tracking clientele to maintain integrity and validity, and establish sleek systems technology and processes to maximize efficiency and productivity across all verticals, increasing revenue and decreasing expenses. Additionally, I review and improve KPIs to enhance cash flow and elevate the bottom line.

My mission is to leverage my marketing expertise, entrepreneurial mindset, and executive leadership skills to create value for my clients and stakeholders, and to empower my team and partners to achieve excellence. I am passionate about innovation, learning, and collaboration, and I constantly seek new opportunities and challenges to grow and improve myself and others. I am also committed to giving back to the community and supporting causes that align with my values and vision.

 

Education

Bachelor of Business Administration, McCombs School of Business, The University of Texas at Austin, 2016

 

Professional Experience

Chief Marketing Officer
National Hispanic Institute (NHI) · Contract
Aug 2023 – Present · 3 mo.
Austin, Texas Metropolitan Area · Remote

  • Evaluate the business’s current situation and establish a path to success
  • Create methodologies, frameworks, and processes for the organization to grow
  • Develop marketing plans, strategies, and tactics to establish brand recognition while increasing revenue
  • Lead the organization’s marketing and technology development

Skills: Digital Marketing · Robotic Process Automation (RPA) · Marketing Strategy · Branding & Identity · Leadership

 

Partner & Managing Director
Tafoya Consulting Group · Self-employed
Jan 2023 – Present · 10 mo.
Austin, Texas Metropolitan Area · Remote

  • Evaluate the business’s current situation and establish a path to success
  • Grow clients’ businesses by leveraging RPA and AI Tools
  • Develop business processes and procedures that leverage automation and integrations to reduce business costs
  • Educate and Train clients on advanced marketing methodologies utilizing AI Tools and Technology

Skills: Prompt Engineering · Artificial Intelligence (AI) · Robotic Process Automation (RPA)

 

Data Scientist
Texas Health and Human Services · Full-time
Jul 2022 – Present · 1 yr. 4 mos.
Austin, Texas Metropolitan Area · Hybrid

  • Evaluate the department’s current situation and establish a path to success
  • Implement advanced systems by leveraging RPA and AI Tools
  • Develop business processes and procedures that leverage automation and integrations to reduce business costs
  • Educate and Train staff on advanced business methodologies utilizing AI Tools and Technology

Skills: Machine Learning · Artificial Intelligence (AI) · Robotic Process Automation (RPA) · Statistical Data Analysis · Data Science

 

Additional Experience

Tafoya International | Sr. Managing Director

Viral Guerrilla Marketing | Sr. Managing Director

Asero Music, LLC | Managing Partner

Apartmenthomeliving.com | Director of Digital Marketing

Música Newspaper | Editor and Head of Sales

General Motors | Customer Relationship Management Manager

MCI Communications | Sales Supervisor

MCI Communications | Sales Representative

KRGT Radio 92.1 FM | DJ and Sales Representative

 

Core Competencies

Marketing, branding, sales, market research, marketing data analytics, copywriting, PR, coordinating, advertising, influencer marketing, relationship marketing, inbound, outbound, SEO, SEM, social media marketing, viral, guerrilla marketing, content production and management, pricing, placement, product development, product marketing, promotions creation, promotions development,  event planning, campaign management, communication, team management, leadership, hiring, recruitment, partnerships, customer support, audience growth, prompt engineering, AI, automation, and data science.

 

Technical Skills

Sales Software: Salesforce, Marketo, HubSpot, Pipedrive, Zoho CRM, and Zendesk Sell

Marketing Software & Skills: Marketo, InfusionSoft, MailChimp, ConstantContact, All Adobe Master & Creative Suite Products, Avid Pro Tools, Google (Analytics, Webmaster Tools, Ads, Drive, Etc.), HootSuite, Buffer, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SIM (Social Internet Marketing), Bing Ads, Facebook Marketing, Twitter Marketing, Instagram Marketing, YouTube Marketing, Pinterest Marketing; Data Analysis: R, Rstudio, Excel, StatTools, @Risk, PrecisionTree, Eclipse, Python (Intermediate), SQL (Intermediate), and Tableau

General Business Software: All Microsoft Products (Office & 365), All Microsoft Power Platform Tools (Power Automate, Power Apps, Power BI, Dataverse, SharePoint, Microsoft Forms, Microsoft Project, Microsoft Visio, WebEx, Captivate, Google Drive (Docs, Sheets, Etc.), OpenOffice, LibreOffice, Etc.

Automation Tools: Zapier, IFFFT, Coda, Microsoft Power Automate, Make, UiPath, etc.

AI Tools: OpenAI – ChatGPT, OpenAI – Dall-e, Stability.AI – StableDiffusion, Synthesia, Imagica, and more.

>